Advertising with the Guardian to UC San Diego
A Diverse Marketplace
The UC San Diego Guardian serves a unique and diverse community of nearly 28,000 students — undergraduates, grad students, and scholars from Scripps Institution of Oceanography and the School of Medicine.
In addition, 24,000 staff and faculty members report for work every day (UCSD is San Diego County’s third largest employer). They regularly read The Guardian.
A Community Paper
Our students live in all the immediate areas of the La Jolla campus — in University City, Pacific Beach, Mira Mesa, Clairemont, and Del Mar. Many also live in Hillcrest and catch the free campus shuttle from the UCSD Medical Center on Dickinson St. They go all over San Diego for recreation, fun, and great deals!
We publish 60 editions of the Guardian during the school year (September to June). Our 10,000 issues are generally distributed on Mondays and Thursdays to various campus locations.
On the Web – www.ucsdguardian.org
Our new look web site is also a popular and unique destination for news seekers. We have 41,000 hits and 8,500 unique visitors per month. Follow the Guardian on Facebook and Twitter.
TESTIMONIALS
"We got a great response from UCSD students, after our campaign in The Guardian, there were over 50 plus new rentals in this campaign. You have to have a good marketing campaign, the UCSD guardian allowed us the ability to accomplish this task effectively and in a professional manner. The Guardian staff really did a great job with the design of our ad and that was refreshing to only have to work on things once. I also liked the versatility in placing ads in print or on the web based version of The Guardian."
– Chris Robinson, Area Manager San Diego Self Storage
Numbers
25,000- Guardian Readership
Average age – 21 years
$6 million – UCSD spends every week
80% of college students read their campus newspaper,
and 75% look at the ads
78% of college students use coupons
65% of UCSD students commute
$1500.00 per year- Spent by UCSD students on books and supplies
Display Rates
Publication Dates
