Advertising to UC San Diego

– A Diverse Marketplace

The UC San Diego Guardian serves a unique and diverse community of nearly 28,000 students — undergraduates, grad students, and scholars from Scripps Institution of Oceanography and the School of Medicine.
In addition, 24,000 staff and faculty members report for work every day (UCSD is San Diego County’s third largest employer). They regularly read The Guardian.

A Community Paper

Our students live in all the immediate areas of the La Jolla campus — in University City, Pacific Beach, Mira Mesa, Clairemont, and Del Mar. Many also live in Hillcrest and catch the free campus shuttle from the UCSD Medical Center on Dickinson St. They really go all over San Diego for recreation, fun, and especially good deals!

We publish 60 editions of the Guardian during the school year (September to June). Our 10,000 issues are distributed on Mondays and Thursdays to 80 campus locations and out to SIO, Hillcrest and Thornton Medical Centers, the UCSD Extension complex in Mission Valley, and the shops of La Jolla Village and University Towne Centre.

On the Web – www.ucsdguardian.org
Our new look web site is also a popular and unique destination for news seekers. We have 41,000 hits and 8,500 unique visitors per month. Follow the Guardian on twitter (Guardiandeals)

Bonus Marketing
We support your message with bonus marketing. Your paid ads (print and online) are enhanced by campus flyers posted every issue date on our advertising racks, and additional mentions in free house ads.

“We got a great response from UCSD students, after our campaign in The Guardian, there were over 50 plus new rentals in this campaign. You have to have a good marketing campaign, the UCSD guardian allowed us the ability to accomplish this task effectively and in a professional manner. The Guardian staff really did a great job with the design of our ad and that was refreshing to only have to work on things once. I also liked the versatility in placing ads in print or on the web based version of The Guardian.” – Chris Robinson Area Manager San Diego Self Storage

Numbers

25,000- Guardian Readership

Average age – 21 years

$6 million – UCSD spends every week

80% of college students read their campus newspaper,

and 75% look at the ads

78% of college students use coupons

65% of UCSD students commute

$1500.00 per year- Spent by UCSD students on books and supplies

Contacts:

Advertising Manager
Mike Martinez
858-534-3467
mrmartinez AT ucsd.edu

Business Manager
Monica Bachmeier
858-534-6845
mbachmeier AT ucsd.edu

Advertising Art Director
Alfredo Vilano
858-534-0468
avilano AT ucsd.edu

Marketing Director
Rob Corea
951-750-3507
rcorea AT ucsd.edu

Student Marketing Team
ucsdguardianmarketing AT gmail.com

Editorial Office
858-534-6580
editor AT ucsdguardian.org

Business Fax: 858-534-7035
Editorial Fax: 858-534-7691

Mailing address: 9500 Gilman Drive, 0316
La Jolla, CA 92093-0316
Actual Location: Student Center Bldg. A, upper level