Focus-Head

The Path to Dharma

May 20, 2012

UC San Diego Graduate Shivani Singh was lucky to land a successful job after graduating. But it was a while before she found her own secret to fulfillment- —...

Hits:14
Monday January 25, 2010 - 11:12AM

Rusty Preisendorfer, Class of 78

Written by  Serena Lee
Rate this item
(0 votes)

In our current economic climate, the thought of making a career — and money — off something we love seems a mere classroom fantasy. But stories of serious daydreamers like 1978 Revelle College graduate Rusty Preisendorfer, founder and namesake of surf brand Rusty, still provide a scrap of hope.

Born and raised in San Diego, Preisendorfer started surfing in eighth grade, back when Black’s Beach — his favorite hometown break — was still an undiscovered gem.

In the fall of 1971, Preisendorfer entered his freshman year at UCSD, and immediately joined the surf team. That same year, he created his first board brand: Starlight Surfboards.

Preisendorfer took a break from academia in 1972 and spent the next three years surfing for Gordon and Smith, where he also worked behind the scenes constructing surfboards.

Triumphant after his travels to some of the world’s most famous surf digs, Preisendorfer returned to UCSD in 1975 and chose a major in visual arts. He started his second label — Music! Surfboards — the same year.

After graduating in 1978, Preisendorfer began shaping for Canyon Glassing. He spent the following seven years perfecting his technique and developing his reputation as a top surfboard shaper.

Finally, in 1985, Rusty Surfboards was conceived.

The brand exploded, soon expanding to include skate, snow and wakeboarding gear and sell its merchandise throughout the Americas, Europe and Pacific Asia. In 2008, Preisendorfer was dubbed Surfing Magazine’s Shaper of the Year.

A San Diegan at heart, Preisendorfer still lives in La Jolla, an active fan and donor to Triton athletics, the Scripps Institution of Oceanography and the UCSD Moores Cancer Center’s annual Luau and Longboard Invitational.

Last modified on Wednesday June 29, 2011 - 8:12AM

Latest from Serena Lee

blog comments powered by Disqus

Popular - Focus